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Featuring an international, multidisciplinary set of contributors,
this thought-provoking book reimagines established narratives of
the Anthropocene to allow differences in regions and contexts to be
taken seriously, emphasising the importance of localised and
situated knowledge. Envisaging a narrative of change that renders
visible the complex transformations taking place across the globe,
this book outlines new and radical ways to address the current
environmental crisis in a more sustainable and context-specific
manner. It presents empirical studies from various contexts,
highlighting the potentiality of non-Western knowledge, concepts
and categories as well as recognising the entanglement of humans
with other beings and ecosystems. In particular, it offers critical
engagement with the debates around the Anthropocene by challenging
the dominant techno-rational agenda that often prevails in
socio-political and academic discussions. This book will be crucial
reading for researchers and post-graduate students working in
fields from human geography and tourism studies to law, public
policy and administration, philosophy, politics and organisation
studies who are dealing with intersecting issues of environment,
sustainability, indigenous rights, space and ethics. It will also
be helpful for policy makers and research consultants in leveraging
localised solutions to the current ecological crisis.
Aimed at both graduate and undergraduate students majoring in
business administration and in other fields of social sciences,
Qualitative Marketing Research unpacks the emerging cultural
approach in the field of marketing and consumer research and
provides an interesting and informed study for anyone interested in
cultural approaches to economic and social theory. The book also
provides insights for MBA students and other business professionals
who work in the field of marketing, advertising, media planning and
qualitative market research, offering methodological resources for
keeping professional skills up to date and help with designing and
conducting relevant and skillful market research which is sensitive
to the cultural dynamics of the marketplace behaviour.
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